Kreate strengths are a stable market, differentiated offering, impressive references, satisfied customers, skilled and motivated employees, strong financial profile and resilient market.
Large market with stable growth prospects
The size of the Infrastructure Construction Market in Finland was EUR 6.6 billion in 2019, and it grew approximately 3.5 per cent per year during 2000–2019. The development of the market is expected to remain stable and the market is expected to grow 0.8 per cent per year on average to reach EUR 6.8 billion in 2023. In the coming years, the demand in the market will mainly be driven by urbanisation, the large renovation debt and the public sector stimulus plan. Furthermore, the growth in the coming years is expected to be driven by the land use, housing and transport agreements as well as the Finnish 12-year national transport system plan (from 2022 onwards).1
Broad and differentiated offering meeting customers’ needs
The complexity of infrastructure construction projects is increasing as a result of urbanisation. Construction in already built and crowded urban environments makes the work more demanding, as existing buildings limit the space available. In addition, construction in urban areas usually takes place in areas with demanding soil and surroundings, underground or high above the ground.2
The management believes that Kreate’s broad and differentiated offering gives it a competitive advantage in projects requiring versatile special competencies both in infrastructure construction and in the implementation of complex projects.
Kreate has first-class references from demanding infrastructure projects and experience in highly demanding projects that, according to the management, only few of its competitors have. Kreate’s management believes that previous successful references will provide Kreate with a competitive edge also in the future, as the references are highly significant in the industry for winning new large projects.
Satisfied customer base
Kreate’s customer base is diverse and consists mainly of stable public sector customers. Kreate’s customers, both in the private and in the public sector, are satisfied with the services Kreate provides. This is demonstrated by Kreate’s very high NPS index. Kretae’s score is 71 points, whereas Kreate’s competitors score is 15 points on average.3
Kreate is an attractive employer
Kreate’s management sees Kreate as an attractive employer for the best employees in the industry, and believes that this to bring a competitive edge, as competent personnel play a key role in Kreate’s business and in achieving profitable growth. Kreate has succeeded in achieving a good and steadily rising eNPS index4 among its employees.
According to Kreate’s management the central factors that help Kreate to attract and retain top experts in the industry are an entrepreneurial spirit and agility, professionally challenging and versatile work assignments, clear career paths and an attractive incentive model.
Kreate’s competent personnel has experience in hundreds of diverse and demanding infrastructure projects across Finland. During the six-month period ended 30 June 2020, 50 per cent of Kreate’s white-collar employees were engineers, 24 per cent were master builders and 12 per cent had other Master’s degrees.
Kreate’s skilled own employees usually carry out the most challenging tasks in the projects, while subcontractors are used mainly in repetitive tasks. According to the management, Kreate uses less subcontracting compared to several of its competitors, which enables better visibility and project management at the construction sites.
Efficient operating model
Kreate has efficient processes which are based on professional project management, work planning and scheduling enable efficient utilisation of the workforce and fleet. Special expertise and specialised fleet also travel to different projects across Finland when necessary. Further, Kreate’s management also believes that consistent operating methods enables the organisation to execute projects efficiently. Since 2017, approximately 95 per cent of Kreate’s projects, as measured by their value in euros, have been profitable.5
Kreate is selective when deciding on which tenders to participate in. Kreate focuses particularly on tendering on technically complex projects or projects that require special skills. Kreate’s tendering capabilities are on a high level, which helps Kreate to win tenders while maintaining good level of profitability in the projects.
Kreate has enjoyed strong revenue growth and maintained its profitability and return on capital on a good level. Kreate’s profitability and growth rate have exceeded the average of its competitors. Kreate’s return on capital employed has been strong at 17,6 per cent on average in 2018–2019. Kreate’s cash flow has been strong, as its profitability has been at a good level and its business model does not tie up a large amount of capital.
 Source: Third Party Market Study.
 Source: Third Party Market Study.
 Source: Third Party Market Study. Source: Third-party Market Study. Net promoter score. Score range -100–100. The index measures the willingness of the customers to recommend the company to their friends or colleagues. For Kreate, N=31. The median of the competitors comprises four competitors, N=64 (on average, N=16)
 eNPS, Employee Net Promoter Score. Score range -100–100. The score is based on the employee satisfaction survey conducted by Kreate. The employees of Kreate’s joint venture KFS Finland have participated in the survey.
 Excluding projects started before 1 January 2017, projects which are not completed, environmental construction projects (discontinued service, small works, crushing works and internal projects (N=338) projects.